The WBB program allows students to study for a full year at three highly regarded business schools, one in each of the major economic and cultural zones of the world. At the end of four years, students will have completed coursework and fulfilled degree requirements for all three universities, earning a bachelor’s degree from each institution and joining global alumni networks with nearly endless reach and influence.

The WBB’s curriculum is rigorous and provides a solid basis in economics and business. The first three years are composed of required courses that focus on a variety of topics according to the country of study and the special strengths of each school.

World Business

The program integrates curricular and co-curricular learning, giving students a direct exposure to different academic, cultural and professional environments. It also offers business and legal courses with regional emphases to help students acquire an in-depth understanding of the nuances of doing business in different global environments.


Being able to communicate in multiple languages enables the kind of network building and personal relations that can make a big difference when doing business. The objective of foreign language courses in the WBB is to provide students with the ability to use English at an advanced level while Italian, a second European language, and Chinese will be taught at the introductory level. Progress in language learning will be certified in courses at each school or through recognized language certificates.

Proposed Study Plan

Year 1 @ USC Year 2 @ HKUST Year 3 @ Bocconi Year 4: Open
First Semester:
Social Issues
Writing and Critical
Fundamental Principles of the Calculus
Marketing Management
First Semester:
Principles of Accounting
Organizational Behaviors
Chinese Communications
First Semester:
Financial Markets and Financial Mathematics
Corporate Finance
Introduction to the Legal System
Public Management
The fourth and final year focuses in the specific interests and objectives of the individual student, not only in the choice of which school to study at, but also through the selection of electives courses.
Second Semester:
Science and Its Significance
Advanced Writing
Microeconomics for Business
Learning About International Commerce
Second Semester:
Understanding Business in Asia
Introduction to Information Systems
Business Statistics
Operations Management
Second Semester:
Managerial Accounting
Introduction to the Legal System II
European Economic Policy
Economic History
Doing Business in Europe