WBB ACADEMICS | Overview

Business Firsthand


Outside of the classroom, students may visit companies, meet executives and have the chance to hear guest speakers, including alumni and corporate leaders from the business community. In addition, students may take advantage of internships or work on research projects with faculty.


Language Proficiency


Being able to communicate in multiple languages enables the kind of network building and personal relations that can make a big difference when doing business. The objective of foreign language courses in the WBB is to provide students with the ability to use English at an advanced level, while Italian, a second European language and Chinese will be taught at the introductory level. Progress in language learning will be certified in courses at each school or through recognized language certificates.


Faculty Directors


WBB students will attend three different universities, each with a unique academic structure. Each school will provide specific support to assist WBB students in making the transition from one campus to another, both from an academic and administrative point of view. WBB faculty directors will also be available at all schools to help students choose a program of study that fulfills the WBB requirements and make plans that best fit their individual interests and career aspirations.


WBB ACADEMICS | Curriculum Plan

Year 1 – USC
  • Marketing Fundamentals
  • Microeconomics for Business
  • Calculus
  • Advanced Writing for Business
  • WBB Academy (Seminars on soft skills)
  • Global Social Impact
  • General Education courses in Sciences and Social Sciences
Year 2 - HKUST
  • Financial Accounting
  • Understanding Business in Asia
  • Chinese Communication
  • Organizational Behavior
  • Macroeconomics
  • Introduction to Information Systems
  • Business Statistics
  • Operations Management
  • General Education courses in Arts and Humanities
Year 3 - Bocconi
  • Finance
  • Economic History
  • Managerial Accounting
  • Doing Business in Europe
  • Law
  • European Economic Policy
  • Financial Mathematics
  • Public Management
  • Italian/Second foreign language
Year 4 – Any of the Three Schools
  • Business Communications
  • Business Ethics
  • Business Strategy
  • Business Law
  • Final Report, Analysis and Research
  • 3 electives based on individual’s interests and career objectives
* Program requirements are subject to change.