Three world-class universities.
Three continents. Three degrees.
One unparalleled experience.

The World Bachelor in Business (WBB) partnership represents a bold new undertaking in higher education. For a pioneering group of 45 students, the WBB will provide unparalleled opportunities and challenges. During four years of study, students will live on three continents where they will learn from internationally renowned teachers and scholars. They will explore diverse cultures and push themselves to new limits.


WBB students will delve into the heart of Los Angeles to explore the emerging relationships between technology and entertainment. They will meet with financial leaders in the high rises of Hong Kong to discuss the global banking industry. In Milan they will consolidate their economic and management knowledge as they study the complexities of integrating the many countries of the European Union. After a fourth year at the partner school of their choice, World Bachelor in Business graduates will possess analytical, social and linguistic skills that will uniquely qualify them for careers in a rapidly changing business arena.


The World Bachelor in Business is the first undergraduate partnership of its kind, designed to engage intellectually curious students in a business curriculum that connects leading edge teaching methods with cultural immersion and real-world experiences. English is the common language of the WBB, and students will become versed in the language of business in Asia, Europe and North America during extracurricular activities and internships arranged in each country. This is a new approach to education that global executives have been demanding for years, an approach that will prepare a new generation of leaders for the opportunities of an interconnected world.

Los Angeles
University of Southern California’s Marshall School of Business
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Hong Kong
The Hong Kong University of Science & Technology, The HKUST Business School
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Milan
Bocconi University
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  • Upcoming Activities
  • INDIVIDUAL CONSULTATION WITH WBB AMBASSADORS
  • VIRTUAL CONSULTATION WITH WBB OFFICE
  • MEET WBB @ HONG KONG