WBB students receive access to resources from 3 schools across the world.
Social Activities

WBB students will bond as a cohort and be able to explore the full range of extracurricular opportunities at each school. There will be activities designed specifically for the program, and students will be encouraged to get involved on campus and take leadership positions in student organizations. They can try everything from case competitions and consulting work for non-profit organizations to athletics and martial arts. Of course, all three cities have abundant historical and cultural sites to explore.

At each campus, WBB students have been very active joining different student clubs and teams, such as:

  • C3 Hip-Hop Dance Team
  • Marshall Case Team
  • Trojan Marketing Group
  • Trojan Cricket Club
  • Global Brigades @ Marshall
  • HKUST Case Analysis Team
  • HKUST Dragon Boat Team
  • HKUST International Consulting Club
  • HKUST Investment Circle
  • HKUST Water Polo Team
  • Bocconi Students Consulting Club
  • Bocconi Green Light Business Club
  • Women in Business - Bocconi Female Students Association
  • Bocconi Sports Day

WBB Student Blogs

Read the WBB Student Blogs here to find out more about their exciting WBB experience around the world.

WBB EXPERIENCE | Social Impact

WBB believes that effective leadership is not only about personal reflection and growth, but also about collaboration with others to make a social impact. The three universities offer a variety of opportunities for the service-minded students.

Global Social Impact (GSI) Project

WBB students are given the unique opportunity to partake in a course called Global Social Impact, a WBB program that gives the students the chance to develop social impact consulting skills through hands-on experience. The course will focus on issues related to social impact. Students work in teams to complete a consulting project for an NGO, social entrepreneurs or government sector located in South America. They will also travel to South America at the end of spring semester to meet and present their findings to the field partners.

Read Rennie’s GSI experience here!

Social Entrepreneurship & Venture Philanthropy Course

WBB students may also attend the HKUST course "Social Entrepreneurship & Venture Philanthropy" with MBA and other postgraduate students. This practitioner-driven experiential learning course offers a unique student-directed venture philanthropy fund, which will be awarded to one of the social ventures with which the student teams work throughout the course. Students will learn how to use business concepts and strategies to address social and sustainability issues, by thinking outside the box and taking calculated risks.

Volunteering Opportunities

WBB students are enthusiastic volunteers. All three WBB cities are filled with opportunities for public service, community involvement, and service-learning. Check out the volunteering opportunities at the three universities:

WBB students have been the recipients of the HKUST AEF Community Service Award and HKSAR Government Scholarship Fund Outstanding Performance Scholarship for their work in the community.

WBB EXPERIENCE | International Study Tours

While WBB students study and live on three continents, we want to provide them with even more first-hand experience to learn about different markets and cultures. WBB study tours allow the students to learn from experienced faculty members as they travel to different parts of the world in Asia, Americas and Europe. Local company visits, management talks, networking events and cultural experience sessions with local executives will be arranged to enable the students to gauge the market situation up close and gain experience-based market insights.

WBB EXPERIENCE | Business Competitions

Starting from freshman year, WBB students can participate in different local and international business competitions to test their mettle against other students around the world. Students may form their own team of diversified global talents to participate in the competition, or they may join the famous case teams at each university, such as USC’s Marshall Case Team and HKUST’s Case Analysis Team (CAT). In Year 2, all WBB students receive a semester-long training from HKUST faculty and develop their analytical, problem solving, teamwork, and communication skills in a fast-paced setting. Three winning teams will be sent to global business competitions.

Over the past years, WBB students have represented the three universities to participate in the global business competitions in Canada, Japan, Hong Kong, Netherland, New Zealand, USA, Macau, Thailand, Australia.


WBB EXPERIENCE | Entrepreneurial Initiatives

Are you interested in entrepreneurship and innovation? Do you want to build a global network of entrepreneur peers and mentors? WBB encourages the students to make big dreams and build them. We provide a breeding group for aspiring entrepreneurs to become future global leaders and create a positive impact on the world.

Entrepreneurship Courses

The three universities provide a wide range of entrepreneurship courses for different fields. These courses help WBB students to develop functional, managerial, technical and leadership skills that differentiate the good from the great entrepreneurs, and develop their entrepreneurial mindset and their understanding of entrepreneurship. Below lists some highlight of the entrepreneurship courses at the three universities:

  • Fundamentals of Entrepreneurship
  • Venture Initiation: Launching and Scaling Your Startup
  • Entertainment
  • Entrepreneurship
  • Digital Playbook for Entrepreneurs: Creating a Tech Startup
  • Law and Entrepreneurship
  • Technical
  • Entrepreneurship
  • Social Innovation Design Lab
  • Field Project in Entrepreneurship
  • The Management of New Enterprises
  • Dean's Seminar in Entrepreneurship
  • Entrepreneurship 1001: Building Your Own Future
  • Industrial Landscape: Understanding the Elements to Start a Business
  • Entrepreneurship and Small Business Studies
  • Social Entrepreneurship and Venture Philanthropy
  • Innovation Management and Technology Entrepreneurship
  • Biotechnology Entrepreneurship and Business Operations
  • Entrepreneurship in Biotechnology
  • Global Product Development
  • Entrepreneurship and Business Planning
  • Entrepreneurship and New Business Startup
  • Entrepreneurial Strategy
  • Managing the Growing Entrepreneurial Venture
  • Social Entrepreneurship and Impact Investing
  • International Marketing
  • Private Equity and Venture Capital
  • Strategic Management in Family Businesses
*The courses offered may vary depending on the student demand and availability of teaching staff at each university.
Entrepreneurship Support

Each university provides resources and guidance for aspiring entrepreneurs through advising sessions, competitions, entrepreneurship funds, internship, mentorship and other enrichment activities. In WBB, these assets are multiplied by three top universities and opportunities for WBB students increase exponentially.

To help students who are interested in entrepreneurship in China, WBB also offers a study tour on entrepreneurship in Year 2 to Shenzhen on Mainland China. Just across the border from Hong Kong, Qianhai in Shenzhen is a pilot district for cooperation between mainland China and Hong Kong to foster innovation and business success. The Qianhai Shenzhen-Hong Kong Youth Innovation and Entrepreneur Hub (E-hub) brings innovative young people together and provides comprehensive support to about 200 start-up companies from Hong Kong and China. In addition to learning about the resources available to WBB students to launch their start-ups in the region, WBB students also visited some world-renowned Chinese start-ups, such as DJI and Tencent, in the previous tours to learn from these successful entrepreneurial experience.

Please click the school to learn more about the entrepreneurship support at each university:

Come learn from and network with world-class entrepreneurs, venture capitalists, and business leaders from across the globe!

WBB Entrepreneurs
Federico Dubini and Raphael Danilo
Federico Dubini and Raphael Danilo
Federico and Raphael, two European immigrants, reconnected during an icebreaker in the first class of the World Bachelor in Business program at USC.

Previously, Federico started and grew multiple businesses which allowed him to pay his college tuition by himself. While building his teams, he was always frustrated with the lack of objective data available to him when recruiting new...

Jacob Pielke and Ethan Aspin
Jacob Pielke and Ethan Aspin
"I have been thinking about the end of the semester, and how I’ll be throwing away my stuff, which I find wasteful.

I really like the idea of starting something fresh and following my own creative vision to create something that adds value. This led to a discussion about how this problem could be solved, which inspired Agora.

We launched the Agora website a few...

WBB EXPERIENCE | Career Development

WBB responds to the demand expressed by the business world for young managers with international training. WBB students will have access to career counselors and career development resources and activities at all three schools, giving them extra tools to become the drivers of their professional lives, whatever path they choose after graduation. WBB graduates will be well positioned for careers in a broad range of areas in the private and public sectors, for their own entrepreneurial initiatives or for graduate school. WBB students and graduates have completed internship or worked at companies, such as:
  • Amazon
  • Alibaba Group
  • Bank of China
  • Bank of America Merrill Lynch
  • Bulgari
  • Capital One Financial
  • Consulate General of Italy
  • Consulate General of Mexico
  • De Beers jewelry
  • Deloitte
  • Ernst & Young
  • Facebook
  • Google
  • Goldman Sachs
  • HSBC
  • Huawei
  • IBM
  • Mattel
  • McKinsey & Company
  • Morgan Stanley
  • Nasdaq
  • Oliver Wyman
  • Pimco
  • Shanghai Disney Resort
  • Shangri-la Hotel
  • SpaceX
  • The Boston Consulting Group
  • United Airlines
  • Warner Brothers Entertainment

WBB EXPERIENCE | Accommodation

Residential life is an important component of a university education. This is particularly crucial for WBB students. All students will be provided with accommodations in university arranged housing at each location, offering them the opportunity to meet friends from all over the world, understand different cultures and adjust to the local community. All three universities provide various residential hall options both on campus and off campus.